Contents
Unit 1 Fundamentals of Writing Business
Letters  1
1.1 General Guidelines   1
1.2 Parts of a Business Letter   4
1.3 The Formats of a Business Letter  7
1.4 Addressing Eenvelopes   10
1.5 Exercises  12
Unit 2 Establishing Business Relations 13
2.1 Background Introduction   13
2.2 Structure of a Start Letter   14
2.3 Specimen Letters   15
2.4 Useful Expressions   26
2.5 Exercises   28
Unit 3 Enquires   31
3.1 Background Introduction   31
3.2 Structure of a Letter   31
3.3 Specimen Letters   33
3.4 Useful Rxpressions   41
3.5 Exercises   43
Unit 4 Offers   45
4.1 Background Introduction   45
4.2 Structure of a Letter   46
4.3 Specimen Letters   46
4.4 Useful Expressions   54
4.5 Exercises    55
Unit 5 Counter-Offers   58
5.1 Background Introduction   58
5.2 Structure of a Letter   58
5.3 Specimen Letters   59
5.4 Useful Expressions  66
5.5 Exercises   67
Unit 6 Conclusion of Business  69
6.1 Background Introduction   69
6.2 Structure of a Letter   69
6.3 Specimen letters   70
6.4 Useful Expressions   77
6.5 Exercises  79
Unit 7 Sales Promotion   81
7.1 Background Introduction   81
7.2 Writing Guide   82
7.3 Specimen Letters   83
7.4 Useful Expressions   91
7.5 Exercises   92
Unit 8 Payment   94
8.1 Background Introduction   94
8.2 Writing Guide   96
8.3 Specimen Letters   97
8.4 Useful Expressions   104
8.5 Exercises   106
Unit 9 Letter of Credit   108
9.1 Background Introduction   108
9.2 Structure of a Letter   110
9.3 Specimen Letters   112
9.4 Useful Expressions   119
9.5 Exercises   121
Unit 10 Packing   126
10.1 Background Introduction  126
10.2 Structure of a Letter   129
10.3 Specimen Letters  130
10.4 Useful Expressions   138
10.5 Exercises   139
Unit 11 Making Shipment   142
11.1 Background Introduction   142
11.2 Structures of a Letter  143
11.3 Specimen Letters   144
11.4 Useful Expressions   154
11.5 Exercises   156
Unit 12 Insurance   158
12.1 Background Introduction   158
12.2 Structure of a Letter   159
12.3 Specimen Letters   160
12.4 Useful Expressions   164
12.5 Exercises   165
Unit 13 Complaints and Claims   167
13.1 Background Introduction   167
13.2 Structure of a Letter   169
13.3 Specimen Letters   171
13.4 Useful Expressions   178
13.5 Exercises   179
Unit 14 Agency   182
14.1 Background Introduction   182
14.2 Structure of a Letter   183
14.3 Specimen Letters   184
14.4 Useful Expressions   191
14.5 Exercises   192
附录 外贸函电常用英语缩略语   194
参考文献  207